When you think of generating or nurturing leads, you probably think about follow-ups or touch points. Typically, this process starts with an email, then setting a reminder to send a follow-up to this email, then replying to the original sent email, and so on. This can be very time consuming and usually results in prospects slipping through the cracks.
How can you reduce the time spent following up, or remembering to follow up? How can you make this process more effective and efficient? And how do you know if your approach is working?...
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