When you think of generating or nurturing leads, you probably think about follow-ups or touch points. Typically, this process starts with an email, then setting a reminder to send a follow-up to this email, then replying to the original sent email, and so on. This can be very time consuming and usually results in prospects slipping through the cracks.
How can you reduce the time spent following up, or remembering to follow up? How can you make this process more effective and efficient? And how do you know if your approach is working?
One of our favorite and most time saving tools is the Hubspot Sequences. This tool allows you to send a series emails that are pre-written, and have pre-determined follow-up dates/time. These are not "blast" emails, they are direct 1-on-1 emails like you would ordinarily send - but automated.
Whether it’s trying to connect with a new lead, nurturing existing leads, or following up with a customer, using Sequences can make your process more efficient and effective.
Automate your follow-up
Create and send a series of customized emails so that you are always in front of prospects. You can choose exactly when each email is sent and enroll contacts right from your inbox.
Personalize and tailor
Since your email inbox is integrated into HubSpot, you can use personalization tokens to tailor the emails in your sequences with company and contact details from your HubSpot CRM.
Use data to measure and evaluate performance
Open, click, and reply data helps you identify which templates and sequences are the most effective. You can test different strategies, evaluate the results and fine tune your approach. All data is logged under each company/contact in your HubSpot CRM so that the rest of your team are in know.
Common ways that Sequences can be useful
Depending on your sales and marketing process, there are a lot of different ways that sequences might be helpful. Here are some examples to consider.